Google Ads Management Central Illinois | Fast Lead Generation

This is the spark that lights the fire. While SEO builds your long-term foundation (in 3-6 months), our targeted Ad campaigns get your phone ringing in days.

Why Google Ads for Local Businesses?

Speed. While your SEO foundation is built, you need leads now. Ads provide the immediate cash flow to grow your business and fund your long-term marketing assets.

Our Google Ads Management Process

We don’t just “set it and forget it.” We build, manage, and optimize your campaigns every week as if your money is our money.

1

Audit & Strategy

We analyze your market, competitors, and past ad performance. We identify “money” keywords and build a strategy based on your budget and goals.

2

Build & Launch

We build everything: search campaigns, ad groups, negative keyword lists, conversion-focused landing pages, and set up precise conversion tracking.

3

Optimize & Scale

This is the daily work, all focused on maximizing your ROI. We cut wasted spend, A/B test ad copy, and shift budget to what’s working to lower your cost-per-lead every single week.

4

Track & Report

No confusing spreadsheets. You get a simple, 1-page report that shows what matters: How much we spent, how many leads we got, and your cost-per-lead.

Google Local Service Ads (LSA)

For home service businesses, LSAs are a game-changer. They put you at the very top of Google with a “Google Guaranteed” badge. Best of all, you only pay per qualified lead, not per click. This is the single fastest path to a booked job for HVAC, plumbing, and contractors.

Emergency Service Campaign Optimization

When an “AC unit is broken” or a “pipe bursts,” that person is not shopping. They are buying. We build specific, high-intent Google Search campaigns that are optimized for 24/7 emergency keywords. We focus on click-to-call and mobile-first landing pages to convert that desperate searcher into a booked job in minutes.

Industry-Specific Ad Strategies

We don’t run the same ads for a dentist and a plumber. We build custom campaigns based on your business, targeting seasonal trends and high-value customers.

Medical & Dental

Google Search campaigns for high-value keywords like “dental implants Peoria” or “cosmetic dentist.” We target patients looking for high-LTV procedures.

HVAC & Plumbing

LSA campaigns focused on 24/7 “emergency repair.” Seasonal Search campaigns for “AC tune-up” in Spring or “furnace repair” in Fall to solve seasonal slumps.

Contractors

Google Search campaigns to capture high-intent searches for “kitchen remodel peoria” or “roofing contractor.” We target keywords that lead to high-value projects.

Paid Ad Questions

Where does my "ad spend" go?

The ad spend goes directly to Google. It is the budget you pay them to show your ads. Our management fee is separate and is what you pay us to build, manage, and optimize those campaigns to get you the lowest possible cost-per-lead.

What's a "good" cost-per-lead (CPL)?

This depends entirely on your industry and average job value. For an HVAC company, a $50-$75 lead that turns into a $5,000 unit replacement is fantastic. For a dentist, a $150 lead for an $8,000 implant case is a home run. We’ll establish your CPL goals before we spend a dollar.

What about Facebook (Meta) Ads?

This page focuses on Google Ads, which *capture* existing demand (people searching for you). Meta ads create new demand (showing off your work). They are critical for visual industries like remodeling and cosmetic dentistry. We can and do manage both, but we always start with Google to capture the highest-intent leads first.

Get Your Free Ads Account Audit

Stop wasting money. Get a free, no-obligation audit of your existing ad accounts. We’ll show you exactly where you’re leaking cash and how we can lower your cost-per-lead.